What’s a URL Shortener?

A URL shortener is an online application that converts a regular URL (the web address that starts with http://)
into its condensed format.

The user has to copy the full URL of a website and paste it into the URL shortening tool to come up with an abbreviated version that is around 10 to 20 characters long.

As an example:

Full URL: http://www.supreme-net.com/en/10-principles-of-modern-website-design/
Short URL: http://goo.gl/5PYaJn

Why Are URLs Shortened?

There are three key reasons why a URL will need to be condensed.

  1. Twitter posts have character limits.
  2. Shortened URLs have more aesthetic appeal.
  3. Some URL shorteners come with traffic monitors.

Tools examples:

 

According to researches, any kind of Post with 70-80 characters, is far more efficient.
Url Shoreners are a necessary tool for every online marketing professional.