What’s a Landing Page?
In marketing terms, a landing page is a distinct page on your website that’s built
for one single conversion objective. It’s a page with certain content within your website built
with a single actionable ask that facilitates the completion of that objective. For example
buying a product, completion of a contact form, presentation of a new service.
Where do we find them?
Landing pages are often used as links from social media, email campaigns or search
engine marketing campaigns, in order to enhance the effectiveness of the advertisements.
The general goal of a landing page is to convert site visitors into sales or leads.
Landing Page main types:
Reference landing page:
A reference landing page presents information that is relevant to the visitor.
These can display text, images, dynamic compilations of relevant links, or other elements.
Transactional landing pages:
The purpose of the transactional landing page is to persuade a visitor to take action
by completing a transaction. This is accomplished by providing a form that needs to be
filled out. The visitor information is obtained in order to add the visitor’s email
address to a mailing list as a prospect. An email campaign can then be developed based
on responses to transactional landing pages. The goal is to capture as much information
about the visitor as possible. The ultimate goal is to convert the visitor into a customer.
Depending on the product or service we want to promote, there are differences in the elements of the landing page.
It is necessary though, to provide a full size image, informative text and at least one “call to action”.
Supreme-Net Team is ready to built a professional landing page for your company, based on your needs and on the products or services that you are willing to promote through e-mail campains, through social networks or via search engines marketing campaigns. Contact us now.